It all started with a personal revolution. Working in finance was more and more an issue. I was far away from what really matters in my life. I needed to get up in the morning and rebuild myself around these three words: trust, well-being and sharing.
The cosmetics world has always left me puzzled. We made me believe that being pretty is like in magazines where the beauty is defined as an eternal youth without wrinkles or blemishes. And to achieve this goal, no other issue than to apply eight to ten products a day on your face, composed with ingredients whose degree of harmfulness - as little as one has suspicions - is confirmed every day by the scientific studies. And what about the waste of this industry that multiplies packaging, without any concern for recycling and with so little awareness of sustainable development?
Based on my convictions, I created, in January 2018, Amalthea , a brand that defends simplicity, security and nature.