You’re busy, your day starts at 6 a.m. and finishes late in the evening when the only thing you dream about is to sink into your cosy bed… We’re all the same. That’s why we’ve created lingerie for modern, industrious women, that is meant to fit perfectly to your lifestyle. In the Be Sexy bra you can rule the world during an active day and then later on show bits of it underneath a transparent tee at the dinner with friends. Even if you fall asleep in it, you don’t need to be bothered with the baleen bones, metal elements or pinching adjusters.