In 2013, Love Stories founder and creative director Marloes Hoedeman took a piece of paper and sharpened her pencil to design lingerie that’s as versatile as she knew women to be. The type of lingerie that makes you feel beautiful, minus the discomfort. Sexy but not sex. With a background in interior design rather than lingerie, Marloes took on this adventure without rules or boundaries. Not to pose as an enfant terrible, but because she simply wasn’t aware of them. Et voilà, Love Stories was born: a lingerie brand that celebrates the bralette as the sexiest, most feminine, most comfortable piece of lingerie in the world. A holiday for your boobs. In fact, the collection doesn’t carry a single underwire bra.
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