Benamôr was founded in 1925 in Lisbon by a pharmacist who created miraculous ointments at Campo Grande nº189. His handmade beauty recipes were based on natural ingredients and packaged in adorable art deco tubes. It was an instant hit! To name just a few, the famous and popular Benamôr Créme de Rosto, our miracle face cream was formulated in 1925 and is unchanged up to now ! The curiously named Petróleo (1st hair-loss treatment), the solar protector Bronzaline, lipsticks, rice powders and the luxurious Origan Chypre Cologne were all absolute must haves. Adopted by all Lisbon Belles throughout the 20th century, including Queen Amélie herself who maintained her devotion to the brand her entire life, Benamôr remains today one of Portugal’s most beloved Beauty Brand.