CHLORE is a brand for urban swimmers, created by Helene Boulanger and Franck Laureys, in July 2018. NULLA DIES SINE LINEA, the motto of the creators... Not a day without a line, not a day without swimming, drawing, creating, writing...A group of talents participate in this adventure: Eric Beckman, Martin Fougerol, wtb.agency, IYE. Make want to go swimming. A line of jerseys and Active swimwear, innovative accessories, Pool Plays List, a 1st collection named REFLEXION AQUATIQUE, inspired by the most beautiful swimming pools of France.