Yasmine Eslami graduated from the prestigious Parisian fashion school Studio Bercot before relocating to London to work with Vivienne Westwood for ten years. It was here, as a ready-to-wear designer, that she was introduced to the art of corsetry, kicking off her fascination for delicates and underpinnings. In 2000, Yasmine returned to Paris to work as a fashion stylist for publications such as Purple Magazine, before she launched her eponymous line of lingerie in 2010. The collection offered a simple proposition: elegant, contemporary styles with none of the customary frippery.