les girls, les boys is... the creator and leader of a new market segment in the apparel industry: "bed to street". a brand that embraces the newest cultural and generational attitudes. a brand that is un-filtered, un-pretentious and honest. a brand that lives by a new set of cultural values and looks to empower rather than define people. a brand that promotes cross cultural mind-sets and diverse identities. a brand that challenges out-dated ideas and established norms. a brand that champions the fluidity of love and friendship. a brand that tells bold and progressive stories via exciting new voices.