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Face-to-face with…

Updated on 02 October 2019
…Diane Sophie Durigon, manager of Le Pop Lingerie - concept store

– CONCEPTUAL or FACTUAL ?

Conceptual, since it’s all about women’s pleasure.

 

– PLURALISM or INDIVIDUALITY ?

PLURALISM: Woman in her every incarnation, expressing her every desire. But individuality in terms of her differences, her unique side, especially her body shape.

© Mona Schulzek

© Mona Schulzek

– LINGERIE or SEX TOYS ?

Both, always!

Masturbation, self-discovery, self-love…it’s us and our everyday lives!

 

– OMNI-CHANNEL or MULTI-CHANNEL ?

OMNI-CHANNEL

I try to publish content online continuously, or my customer forgets that she wants to buy some panties! The idea is to be on my customers’ radar while remaining consistent. I want to sell underwear, of course, but followers stick around because my account is also highly informative. I convey a strong message that comes from the heart: feminine energy, body positivity, and sexual education! I’m a feminist, and if I can contribute to helping some women fully experience their feminine essence, then we all win.

© Mona Schulzek

– STRAWBERRY or BANANA ?

Banana, because it’s got that Artsy touch.

 

– RETAIL or E-TAIL ?

Retail, of course.

But slow retail, going back to our roots. The human touch is at the heart of it all.

 

– THE HEART or THE MIND ?

Instinctive selections move me forward; I advance by feeling things out.